ADAM GOLDENBERG THE ONLINE FASHION ENTREPRENEUR

Adam Goldenberg began online Service Company while he was only 13 years old. He later changed and turned the online business into a gaming website called Gamers Alliance which is a game advertising site. Goldenberg sold Gamers Alliance in 1999 to President Brett Brewer the Intermix founder before graduating from high school. Intermix Media is the parent corporation to MySpace. Mr. Brewer then hired Goldenberg in Intermix Media as Vice President of Strategic Planning. He was later appointed as a Chief Operating Officer of Intermix at 19. News Corp. later acquired Intermix for over $650 million dollars in 2006. Goldenberg ventured into an e-commerce brand incubator known as Intelligent Beauty together with Don Ressler. Goldenberg met his business partner Ressler while working at Intermix Media.

Goldenberg and Ressler knew that they had skills in online business. Their objective was to generate a company that sells the beauty products to the consumer directly. Intelligent Beauty launched Dermstore and Sensa business. Dermstore is an online market that deals with cosmetics and skincare products while Sensa is a weight loss organization. Both companies are highly profitable. They later realized that online fashion needs to be fun and attractive for it to succeed. Their goal was to create a modified platform. They hired fashion designers and style advisors to achieve remarkable results on digitalexperience.nrf.com. Intelligent Beauty later in 2010 launched a third business known as JustFab. JustFab is not only an online fashion store but also a platform where members get a personalized collection of handbags and shoes as well as accessories each month for $39.95.

Goldenberg is the Chief Executive Officer of JustFab together with Ressler. JustFab is a leader in the e-commerce industry worldwide. The company has over 35 million members not only in the United States but also in the United Kingdom and Canada as well as Germany and France and also in Spain. JustFab expanded into new markets and acquired children’s fashion called FabKids in 2013. They also launched athletic wear known as Fabletics and recently the corporation launched ShoeDazzle.

Kimora Lee Simmons who is a fashion icon and a business person joined JustFab and become the President and Creative Director. The company has been receiving funds from different organizations due to its incredible performance which includes Ventures and Matrix Partners as well as Crossover Ventures and also Intelligent Beauty the primary company. The funds have brought the business’s total capital to $250 million. Adam Goldenberg is a partner at Crosscut Ventures which focuses on growing the tech community in California.