Roberto Santiago: Putting Joao Pessoa on the Tourist Radar

Roberto Santiago is a Brazilian businessman and entrepreneur, and he is one of the most well-known figures in the country. Roberto owns the Manaira Shopping, a huge mall in the city of Joao Pessoa. The mall is one of the most successful projects of Roberto Santiago, and its construction had turned him into a multi-millionaire. The construction of Manaira Shopping started as an idea in Roberto Santiago’s head. Born in the city of Joao Pessoa, the young Roberto Santiago thought about how his city would be placed on the map just like Rio de Janeiro. He thought of building his own shopping mall in the future, so the young Roberto Santiago studied hard and persevered in order to gain his first capital. After graduating from college and making decent income, Roberto Santiago looked for a place inside the city where he can build his dream shopping mall. He found a barren lot close to the city center and purchased it. He developed the area and within two years, the shopping mall was complete. Manaira Shopping opened its doors to the locals as well as the tourists in 1989.


Manaira Shopping soon became known worldwide. It became the icon of the city and it changed the way the people of Joao Pessoa live. It also stood as the symbol of the economic growth that the city is experiencing. Manaira Shopping is considered to be the largest mall not just in the city of Joao Pessoa, but also in the state of Paraiba. One would enjoy walking around the mall because there is a lot to do inside. The mall is divided into several sections, and each section caters to the different needs of visitors and tourists. There is a dedicated entertainment area, the food court area, the department store area, and the grocery area. One could also find banks, fitness centers, and even a college inside the mall. On the mall’s rooftop, one could find the Domus Hall, which is a large indoor venue suitable for concerts, conventions, and other personal events like wedding receptions and graduations.


Roberto Santiago has contributed a lot in the development of Manaira Shopping. When it opened in 1989, the mall only has 94 stores inside, sitting on a 12,000 square meters of land. It went under several expansions: in 1993, the mall expanded to include more stores and more leasable areas; In 1997, another expansion took place, and the anchor stores Lojas Riachuelo and Lojas Maia were introduced to the public; In 2002, the mall went under their 3rd expansion, and new anchor stores were opened, including Box Cinemas, C&A, Lojas Americanas and Ri Happy; In 2003, the garage building was built next to the mall to cater to the growing number of visitors bringing their own vehicles; In 2007, Manaira Shopping expanded once again, and their leasable area grew to 63,000 square meters on a 105,000 square meters area of land. The number of stores inside also rose to 260; In 2008, they opened their food court section, and in the following year, the Domus Hall opened its doors to the public; Expansion of the food court took place in 2012, and two years later, a gourmet section was opened, called the Espaco; The recent expansion inside Manaira Shopping took place in 2015, with the opening of Tok Stok. Manaira Shopping went into different expansion projects, and Roberto Santiago is looking forward for future opportunities in turning his mall into one of the world’s largest.



Alexandre Gama Changes The Brazilian Business World

Active entrepreneur and advertising professional, Alexandre Gama is is owner and operator of one of Brazil’s top advertising agencies. Alexandre Gama and his company have won numerous awards and received a tremendous amount of recognition for the unique and impacting work that they have done. Game first started his career in the advertising industry working as a copywriter for Olgivy & Mather. Since then he has opened up his own company called Neogama.

Neogama is an advertising agency that was founded and owned by Alexandre Gama himself. In their first year of operation, the company won a Lion at the Cannes Film Festival. This was the first time that a Lion was ever given to such a young company. The Lion marked the first of many successes that later followed. In 2002 Gama was given the title Agency of The Year and in 2003 they won two more Lions from the Cannes Festival.

Alexandre Gama himself has also been awarded and recognized many times like his company. In 2006 he was recognized as one of the top 7 important businessmen of Brazil and was voted Agency Director of The Year around the same time. His work is never ending and even to this day, Gama continues to change the industry.

Visit Alexandre Gama’s Wikipedia page for more information.

Alexandre Gama Is An Experienced Advertising Consultant

Are you getting ready to promote a new product or service? Do you want expert assistance on getting the attention of your target audience?

Before you choose an advertising agency or consultant you need to research the reputation, experience and track record of the professional you’re considering. With so many advertising agencies and marketing firms and professionals out there, it advisable to go with one that has an established history of delivering excellent advertising solutions to businesses and organizations. That’s where Alexandre Gama comes in.

Alexandre Gama is a renowned marketing consultant and advertising expert. Alexandre Gama has the skills and resources required to deliver top notch promotions and marketing solutions. Numerous entrepreneurs, establishments and corporations rely on the expertise of Alexandre Gama to meet their advertising needs and promote their business and products to a massive audience.

It you want to understand the step-by-step process of attracting potential customers and prospects, and how to increase your sales and profits, you need to get in touch with Alexandre Gama and his team of marketing and advertising specialists.

With the expert services rendered by Alexandre Gama, you will be able to achieve great results with your advertising campaigns.

Keep Reading:  Publicis adquire 100% da Neogama. Alexandre Gama será CCO da BBH no mundo

Lori Senecal Demystifying the Role of Branding

Have you ever wondered how blithe celebrities like Lindsay Lohan, Britney Spears, Miley Cyrus, and more lethal ones like Amy Winehouse dangerously toy with a career that made them so famous? Is it possible for such women to continually enjoy success at the expense of destructive behavior openly displayed to the public, and at the same time manage to garner lucrative contracts as brand ambassadors? Or raise millions of dollars to start up celebrity brands like the Britney line of perfumes?

Companies and brands can borrow a leaf from the outwardly ignorant young stars and the value of their branding strategies. These celebrities convert every day acts like of buying coffee or shopping for hiking boots into a preferred, hyped-up celebrity media moment. What do natural branding secrets these clueless celebrities posse? Below is a list of key lessons:

1. Consumers adore great comebacks. The only formula to create extra publicity is a makeover. Nintendo was thought as a dead game by hard-core gamers after Sony PlayStation stole the show, but Nintendo reinvented with a massive comeback with the Wii game.

2. Company downsizing as a strategy to draw massive attention. The Olsen Twins transformed to “It Girls” when they drastically lost weight. It can work for brands too; the Blackberry Pearl unveiled smaller smarter and buzzier phones.

3. Get caught with an extra sexy name. It worked perfect for Brangelina and never mind that the partnership never lasted. Brands like Nike merged with Apple to form Nike +, and it stole a Grand Prix at Cannes.

4. Adopt a cause. Celebrity philanthropy has gone wild with following corporate suit. Everyone is suddenly obligated to save the world, and clothe refugees. Corporations like BP have rebranded using eco-initiatives as an alternative to going green with the rest of the world.

5. Develop an icon. Mature brands can transform themselves by finding a symbol that illuminates their brands, like Geico and the gecko.

Lori Senecal

Lori Senecal is CP+B’s Global CEO; she oversees the company’s growth and manages its nine international offices. Lori’s leadership and focus on talent led Advertising Age to award CP+B as the Creativity Innovators of the Year and named Lori as one of the Agency Executives to Watch in 2016. She also featured on Adweek’s Power List, among top leaders in media, marketing, and tech.


3% represents all U.S. women Creative Directors in a world where women influence 80% of consumer spending and 60% of social media presence. Through professional development, content, and community awareness, the organization has raised female Creative Directors to 11% while providing agencies with ways to support female leadership and creative talent. The movement includes a 2-day annual conference, one-day conference in cities all over the world, agency consulting programs, a Certification Program, an online community, a student scholarship fund, a blog and much more.

The Life & Times of Eric Pulier

Did you know that many of the people who do great things for society never receive the credit that’s due. Unfortunately this is the kind of society we live in as many brilliant minded individuals get overlooked when it comes to recognition. Eric Pulier of Teaneck, New Jersey personifies this notion perfectly as he has created, founded, and developed many innovative things to better man-kind. Mr. Pulier is a man of many trades and he’s widely known as a philanthropist, investor, businessman, author, and entrepreneur. With such a strong passion to succeed and a broad educational background, Eric Pulier is far ahead of his time. He just seem to know how to get things done effectively and efficiently by the use of technology. The guy has founded up to 15 companies such as:

  • Starbright World
  • U.S. Interactive
  • Digital Evolution
  • FLY
  • Akana Software
  • And numerous others

Eric Pulier was chosen to develop and build the platform for Bill Clinton’s 2nd Inauguration. “Bridge To The 21st Century” was a hit as it was broadcasted over just about all major news networks. Many members of congress, entertainers, politicians, and members of the general public attended the multi-day event. Pulier took it a step further has he personally raised 100% of the funds via personal and corporate donations. This self made individual has a strong passion for technology and he uses it to solve problems across a vast industrial coverage area. Pulier opened his very on restaurant in Santa Monica, which has become a success as well as a successful nightclub. One of his last founded companies sold for around $350 Million. That’s right, $350 Million!

This guy is literally on another level from anyone else because he what it takes to succeed. Passion, perseverance, education, and creativity plays a huge role in his current success. As of today this father of four resides in the Los Angeles and who knows what the future holds for Mr. Eric Pulier.

Vijay Eswaran’s Journey Through Business, Philanthropy And Spirituality

Vijay Eswaran has been featured in several magazines including Forbes Asia, and has spoken at the World Economic Forum, a non-profit organization that hosts events attended by world-renowned business leaders and government officials. Eswaran has become respected not only for his business accomplishments, which include founding QI Group Ltd., but also for his lifetime of giving back to his community. Vijay Eswaran’s one of the founders of RHYTHM Foundation and Vijayaratnam Foundation, both of which seek to improve local communities through supporting treatments for disabled children and establishing local resources such as food banks and service organizations, as well as environmental initiatives. He’s also married to Umayal Eswaran.

Eswaran grew up in a family that traveled around Malaysia because of his father’s job with the government. He became an ambitious young man who eventually wanted to start his own business in time and help his country, and he attended the famous London School of Economics in the UK. Starting his own business was not going to come easy, and even for a brief time after completing his bachelor’s degree, Eswaran had to perform odd jobs to make a living. Eswaran did eventually enroll in a binary marketing program with CIMA that helped him get started in other technical areas, and he enrolled in grad school at Southern Illinois University where he got his MBA.

Read more: Dato’ Sri Vijay Eswaran Speaks At World Economic Forum 2016

Eswaran began his professional career working as a consultant with IT companies including IBM and Synaptics, but he found another interest in multilevel marketing with an Asian business, The Cosway Group on After joining with a team of entrepreneurs to start up a branch of the company in Malaysia, Eswaran decided to start a multilevel marketing business of his own. His company became QI Group Ltd., a company primarily known for its direct selling subsidiary QNet which sells health and beauty products as well as jewelry and travel plans to customers, who can then resell them for a profit to their own customers. QI Group also has real estate holdings and loan agencies on YouTube through QI Asset Management, and also has logistical operations through Quex Courrier.

Eswaran also believes in spirituality as an important aspect of running a good business and practices dieting and peaceful habits himself. He’s also an author who has written books on business and leadership and spirituality. His books include In The Sphere of Silence and In The Thinking Zone.

Success Takes Time

Running your own business requires extreme tenacity and patience. The lessons learned come from the experience that is gained. It is impossible to predict the future no matter how well a plan is made. Time is extremely valuable because it provides the knowledge needed to make better decisions then those made before. Adam Milstein was able to carve out an extremely successful career in real estate because he understood that time is the most valuable element in business. There is no such thing as overnight success. Each day provides an opportunity to learn something that will assist an entrepreneur in moving his or her company in a positive direction.

Adam Milstein arrived in Southern California with his wife and children and immediately began to apply his work ethic to the dreams he had. He obtained a master’s degree from the University of Southern California. Adam was recruited by several corporations but did not feel that it was in his best interest to enter into these organizations. He ventured out on his own as a real estate broker and began to learn the ins-and-outs of a very lucrative but difficult industry. Adam immediately learned that it takes time and persistence to make money in the real estate industry. His passion for the business allowed him to reevaluate his processes and embrace the nature of the industry he was working in.

Adam Milstein currently enjoys great success as a real estate investor and is a managing partner at Hagar Pacific Properties. He finds great joy in being involved in the community. The Adam and Gila Milstein Family Foundation is the philanthropic branch of Adam’s business empire. He and his wife are thoroughly involved in the development of individuals within the Jewish community. Adam believes that giving back is more rewarding than the professional success that he has attained as a businessman. His Hands-On approach towards real estate is also applied to his charity efforts. Through the Adam and Gila Milstein Family Foundation Adam participates in every aspect of the program. His method ensures that there are no issues falling through the cracks.

Fabletics Doing Physical Stores in aDifferent Way

Reverse showrooming is being encouraged at Fabletics. In the past,most people would browse online and then go elsewhere for cheaper commodities. Now, Fabletics looks to turn the browsing from a negative to a positive. Instead of utilizing the pop up option as the competition is doing, Fabletics has employed a different strategy which is enabling them to acquire more knowledge on the market and at the same time build client relationships and win the confidence of clients. Today, 30-50% of those who walk into Fabletics are already members while another 25% become members while in the store. Customers who are window shopping will get the items they tried on in their online cart. Whether a customer buys in store or online is not an issue with Fabletics.



Fabletics is keen on ensuring that what the customer sees online is the same as what they find in the store. This way, the brand journey of the customer is not destroyed in any way. The use of online data on preferences in turn means that the physical stores will only have in stock item that most certainly will appeal to customers. The sock in the stores is solely based on the membership preferences, social media suggestions, real time activity on sales and heat-mapping data on the store. Fabletics believes that shopping serendipity is important, yet the brand is built on a combination of various things including customer preferences and global trends in fashion. Testing of products is done regularly to determine reception by the customers.



Growth of the Fabletics brand hinges on accessibility by the customer, respect for the people and the culture. Fabletics, like any other business, has challenges here and there. The company is growing as a result of consumer education, customer experience and lifestyle balance. This growth is also attributed to the great pricing of products coupled with the product’s quality.



Today,Fabletics is able to understand the new customer and in so doing it is growing successfully. In trying to draw customers, there is stiff competition in smart distribution, innovative programs for membership and purchase options. However, Fabletics is investing in physical retail shops as well as a different type of showrooming to capture the attention of customers. Competing with such competitors as Amazon, Warby Parker and other e-commerce companies needs to be considered seriously if a company is to build a successful brand.



Fabletics the Brand



Fabletics is all about clothing that enables you to engage in various activities in the course of your day. Whether you are working out, working around your back yard or in a studio or gym, the clothing we provide is ideal for activity. The active wear market lacked what Fabletics brought when Don Ressler, Adam Goldenberg and Kate Hudson joint forces to supply the market with the demand for active wear. Although there were many brands, none was able to quench the demand as they were either too pricey or not as stylish as desired.



The top five reasons why Fabletics stands out are: the quality of the products offered, the competitive pricing of commodities, the flattering fits coupled with smoothing silhouettes, fashion forward collections and complete wear that goes beyond the gymnasium.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

JustFab Focus of the Fashion and Financial Worlds

Just Fab Inc. is a new company with a short but powerful track record. It has been named a “Unicorn” which signifies a start-up company valued in excess of $1 billion. A simple perusal of their web page will make their case for quality merchandising success.

The web page is stylish and enticing. JustFab shows images of celebrities wearing their products while being interviewed on television or attending red carpet events. Read more: Fashion Unicorn Startup JustFab Inc. Taps CFO With IPO Experience

JustFab is targeting the young, hip, slender, celebrity wannabes with their stunning designs for clothes, shoes, and accessories. It is a subscription service that is representing the retail market’s retreat away from brick and mortar stores. Learn more about JustFab:

This major change in retail and retailing has created new opportunities for companies that change with the times but may signal the end for established companies dependent on a single location. The consumer has welcomed the changes away from crowded stores located in malls where parking spaces were at a premium during busy hours and where waiting in line was part of the agonizing process.

Many retail companies have followed the success of and welcomed the opportunity. JustFab has positioned itself at the forefront of this new retailing development and should easily succeed. The company seems to be doing everything the right way including the appointment of Todd Tappin as the company’s chief financial officer.

A story in the Wall Street Journal reported that Tappin came from his position at the Rubicon Project where he had served as its CEO and CFO. In 2014 Tappin successfully brought Rubicon public, and the talk on the street was that he would do the same for JustFab, but he admitted that JustFab’s position was strong at present and waiting may be the correct direction for the time being.

JustFab is based in El Segundo, California and operates fashion subscription services Fabletics and ShoeDazzle. JustFab was founded by Don Ressler and Adam Goldberg in 2010.

Kheradpir Making It at Coriant

A changing of the guard is never an unusual nor a bad thing in any company, big business or place of employment. As far as Coriant goes, they have become aware of this now thanks to a recent decision involving the top people in place.

Coriant, a known telecommunications company has just recently named Shaygan Kheradpir to the position of CEO, effectively allowing him to run the company. He replaces Pat DiPietro who will serve as the vice chairman for the company. Kheradpir isn’t necessarily new to being involved with Coriant, because according to some vendors he had been working closely alongside the senior management team dating back to earlier in the year, specifically with Marlin Equity Partners. The vendor has also come out and said that his experience in the technology and communications business field for decades has been greatly appreciated, which is why choosing him for the top spot had to happen.

Kheradpir had his early beginnings as a London native who grew up in Iran and chose to go to college at Cornell University in the United States. There he earned his bachelors, masters and doctorate degrees all in the field of electrical engineering. Once he finally finished college he got his first job by working at GTE Laboratories and was tasked with being a network and routing manager. His work was so well done that he was awarded the position of chief information officer (CIO) as a result.

By the year 2000, GTE and Bell Atlantic and formed a merger and Verizon was the new company that was the result of this. He remained as the CIO for this company and his responsibilities were forming small teams that would be tasked with developing new and innovative ideas to market for Verizon. One of these ideas was contributing much of the work towards Verizon’s FiOs fiber optic initiative package, allowing for easier telephone and internet usage for its customers. His team was also responsible for the creation of “Iobi,” which was an electronic application that the address books and caller IDs of its users. Over the course of his tenure at Verizon, some of Kheradpir’s achievements included reduced to needed number of IT staff and the information technology budget down to a specific amount. He was also able to negotiate closely with vendors to cut down on spending and prevent spending on equipment from failed franchises.