Growing Fabletics Challenges Retail Giants by Catering to Customers

Far from being almost famous, Fabletics, Kate Hudson’s fabulous athleisure line, challenges retail competitors offline and online. Its quick success created dents in even powerhouse Amazon’s earnings.


Partners Hudson, Don Ressler and Adam Goldenberg leverage a three-prong approach to their business success.

Reverse Showrooming

  • They turned consumer showrooming to their advantage. Using reverse showrooming, they sell more.
  • They harnessed big data to determine stock, drive design, site stores and cater to customers.
  • They grow the company based on customers and culture.


Modern retail suffers from consumer showrooming. That’s the practice of window shopping in a bricks and mortar store to touch, feel and try an item, then find the best deal online and buy it there. Fabletics turned the practice to its advantage by carrying its online stock in its stores. Fabletics often signs up new visitors for its membership program, guaranteeing them a discount. Even without it, a shopper can leave the store with the exact outfit at the same price as online. Many members visit local stores to try on outfits they spot online. Fabletics doesn’t care where they purchase since it’s all the same company.


Big Data Driven Fashion

Fabletics leveraged big data before it was cool. It uses data on customer sales and favorites to drive future designs and lines. From its initial idea of an inclusive athletic brand with affordable prices, it grew based on customer communication. Hudson, long a champion of strong women, uses her brand as an empowerment tool. Women spoke up – recognized through the website’s interactions, data and its unique Lifestyle Quiz, which you can take to learn which Fabletics wear works best for you. The quizzes showed women wanted attractive, well made athletic wear in all sizes because they all wanted to look good while improving their health. Hudson delivered.


Targeted Growth

Some successful subscription services use pop up stores to quickly proliferate retail locations throughout the country. Not Fabletics. It focused on its data, studied its competition and listened to its customers. It chooses locations serviced by one of its main competitors where it also has a large existing membership base to its subscription service. The store offers a retail opportunity to its customers and draws in new consumers. Between 30 to 50 percent of its in-store shoppers already subscribe to its service and 25 percent of in-store shoppers become members during their visit.


While data driven distribution, quality clothes and reasonable prices drive the brand, so does its founding culture. Customers know Hudson’s genuine commitment to health, althletics and well being from her interviews. The actress has openly discussed the importance of exercise to her mental and psysical health, especially as a mom. Customers know the challenges she faced post-pregnancy to get back to “actress” shape and her comittment to do so, without sacrificing family time. Hudson’s Fabletics encompasses this, featuring her in its clothes, which she actually wears. She posts photos of herself in Fabletics gear working out to her Instagram, sometimes with her children.


Fabletics set itself apart by focusing on customer needs, creating quality clothes and building a brand organically. Its growth remains customer focused, ensuring continued expansion past the ten countries it currently serves.

Whitney Wolfe is Transforming Online Dating through Empowering Women

Whitney Rolfe is the Founder and Chief Executive Officer of a female-focused dating app, Bumble. The headquarters of Bumble in Austin, Texas. Unlike other business start-ups, there was no male present when Whitney was starting her company. Bumble has been operating for the past two years. Whitney is not new to creating dating apps. She was a co-founder of Tinder but quit the company due to internal conflicts.

Ms. Wolfe started the dating app to help women gain more power in their relationships. Studies show that Tinder, Bumble’s rival dating app promotes a hookup culture that is disadvantageous to women. A study conducted by the American Psychology Association in 2016 showed that most Tinder users, especially women, report low self-worth, self-esteem, and dissatisfaction with their physical appearances. According to Whitney, Bumble might not change the online dating culture overnight. However, it aims to make online dating less agonizing for women.

Bumble has photo verification feature which alleviates the clients’ fears of being lured into a relationship with false identity and security which makes it easier to report any instance of harassment. The company’s abuse report rate is 0.005, a rate that is way lower as compared to its competitors. The main innovation in Bumble is that the ladies make the first move. Unlike other online dating apps, guys are not authorized to make the first move after a match.

After the match is successful, the lady should send a message within 24 hours failure to this the match disappears forever. The restriction that ladies must make the first move is changing the way things operate in dating world. It has helped women garner a lot of respect from men and has also changed men in various ways. By the lady making the first move, guys don’t feel the pain of rejection, and thus they don’t become aggressive. As a matter of fact, they are flattered. This little shift in operations makes all the difference. For more info about us: click here.

In less than a year after the dating app was launched, there were already 500,000 users who spent an average of 62 minutes in Bumble. Ms. Wolfe is a great advocate for anti-bullying.

Making Fabletics a Success

A lot goes into launching a new fashion brand. Even though everyone tries to start their own fashion company, very few end up surviving the first year. That’s mainly due to Amazon’s dominant control over the fashion e-commerce markets. Currently, Amazon controls 20 percent of that market.

If anyone could create a brand that challenges Amazon’s dominance, it would be Kate Hudson. Known as a fashion icon, Kate Hudson launched her ‘activewear’ fashion company, Fabletics, four years ago. Since then, she’s grown her company into a $250 million business. Fabletics is quickly becoming a household name like Lululemon.

Fabletics is a subscription-based e-commerce site that specializes in customer experience. Everything Fabletics does is about making every member feel like they’re getting all the attention. Fabletics selects outfits that they believe best fits each members’ personal styles. After joining Fabletics, new members fill out a short survey to determine their style preferences.

Fabletic’s attention to detail is one of the things that make them such a high-value brand. In the past, all a company needed was fair prices and quality goods or services, and that would be a winning combination. These days, consumers are looking for more than just price and quality. The modern consumer wants to experience the razzle-dazzle.

After experience years of multi-million-dollar success with their e-commerce site, Fabletics has begun exploring the potential of physical stores. So far, the company has 16 retail stores in major cities in a few states. They plan on adding more stores by the end of next year.

Transitioning from online to physical stores is a difficult task. Most companies don’t survive the additional venues. Somehow, Fabletics has figured out a way to combat all the pitfalls that destroy other companies. The main problem being: people tend to browse offline and go home and buy online from somewhere else cheaper.

Fabletic’s response to this disaster was welcoming browsers. All Fabletics retail stores host events and other activities as a way to get to know local markets and build relationships. As a result, 25 percent of newcomers become members in store. Fabletics also offers a lifestyle quiz for those who are just interested in seeing what they have.

Many reviewers actually endorse Fabletics. One reviewer was surprised to find out that Fabletics is worth the membership. She really likes and recommends Fabletics.

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Allowing Oneself To Shine With Whitney Wolfe’s App

For those that are expecting to find a magic solution with online dating, there is news. If one is having trouble in dating, one of the most important things for people to realize is that it is not the platform. It is the individual. People have found themselves at a brick wall when it most popular dating app. One of the reasons behind this is that they are not allowing their true selves to shine. They either try to be someone else or suppress who they are. This often results in a lot of frustration even for those that are successful in getting date.

Whitney Wolfe’s Bumble app has been configured in a way to make it easier for both women and men to get the dates they want. Therefore, all a man has to do is be truthful and not try to spin some kind of story in order to get the woman. One thing a guy can do is list a personal quirk. With the large amount Whitney Wolfe online, there is bound to be someone who finds that quirk to be adorable. The only thing is that the man is not going to be able to message the woman. If the woman wants to message the man, then the man will get a message in many cases. It is just up to the man to respond to the message.

Whitney Wolfe has made things easier for women as well. Women will find it easier to make the choice on what person they want to date. Whitney Wolfe did not stop at helping people find dates.

She is someone who also wants to help people come up with ideas on what they can do in order to enjoy their time with one another. She is also good at helping people learn how to make conversation.

About Whitney Wolfe:

How Fabletics is Encouraging People Not To Comform

It seems like we are coming out of an era that is marked by conformity. For one thing, all that is needed is for one to look at the fashion retailers in order to see what is developing. Just a little while ago, it seemed like there was nothing but the same outfits. At least a lot of what was offered were very similar with very little discernible differences. It didn’t seem to matter which company or brand offered the products. However, the past few years have brought forth some new designs and even daring outfits that people are enjoying.


Fabletics is taking advantage of this current age that is bringing forth a lot of new ideas. However, where other companies are bringing all their ideas to casual fashion, Fabletics is taking its ideas to sportswear. One thing about sportswear is that a lot of people have seen the same thing over and over. Kate Hudson herself has grown tired of the lack of variety. She has shown great ability to put together elegant and stylish outfits that express who she is as a person. She has impressed people with her outfits and sense of style. She has also shown a lot of good marketing skills. This has helped with Fabletics.


One good thing about Fabletics is the message that they are sending their customers. They have stated that these days, it is important for one to be themselves and not worry about what others are thinking. More likely than not, they are going to run into people who are accepting and even impressed with their sense of style. When people sign up with Fabletics, they are allowed to determine their shopping experience. This includes the products that are offered to them.


Fabletics has given the sportswear section of fashion the boost it has needed. Therefore, designers are going to bring forth more creativity into their clothing creations. People are going to start seeing new designs that are going to bring out many different reactions in them. The more daring people are going to try out the items to see if they are well suited to them.

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The Appeal of Fabletics

Today, working out and staying active and fit have gone far beyond simply the realm of professional tennis players and gymnasts. Modern women have embraced the active lifestyle, with jogging, yoga and aerobics classes now a regular part of many women’s weekly routine. All of this healthy activity has forced the fashion industry to wake up and take notice, which is good news for women who want to look great even while they’re working up a sweat at the gym.

Shopping Online Becomes a Non-Stop Habit

In years past, most women looked for workout clothing in department stores or at dance studios. Today however, there’s a whole new world of choice in the fashion e-commerce world online. Many women prefer online shopping for its convenience, and the popularity of this type of shopping has made the e-commerce fashion world highly competitive, and getting hotter all the time.


Right now, takes 20 percent of the market for online fashion. That means the other companies have to work even harder to get in on the business. New companies must deliver quality products as well as last mile customer service and unique brand experiences. Is it a lot to ask? Yes it is. Yet even as tough as the market is, some new companies, like Fabletics, the activewear brand launched three years ago by actress Kate Hudson and her partners, is catching on in a big way.

Fabletics Breaks Through a Crowded Fashion E-Commerce Market

Fabletics is currently valued at $250 million, which is amazing considering its short time in business. This success can be pinned to the company’s innovative development of activewear that can double as elegant casual wear, plus its affordable price point that makes the clothes available to a wide range of women. The company has also been innovative in its approach to customer service. The VIP monthly service option at Fabletics gives consumers a chance to sign up for a regular selection of clothing personally picked out by Hudson herself. The selection is geared towards the customer’s personal taste and workout regime. This idea has proven very appealing to Fabletics’ customers.


Kate Hudson is also an asset to the brand. with her appealing, friendly persona and athletic lifestyle. All of this adds up to a winning combination for Fabletics, and the company hopes to keep things moving up and into more customers’ hands as the brand continues.

Fabletics Doing Physical Stores in aDifferent Way

Reverse showrooming is being encouraged at Fabletics. In the past,most people would browse online and then go elsewhere for cheaper commodities. Now, Fabletics looks to turn the browsing from a negative to a positive. Instead of utilizing the pop up option as the competition is doing, Fabletics has employed a different strategy which is enabling them to acquire more knowledge on the market and at the same time build client relationships and win the confidence of clients. Today, 30-50% of those who walk into Fabletics are already members while another 25% become members while in the store. Customers who are window shopping will get the items they tried on in their online cart. Whether a customer buys in store or online is not an issue with Fabletics.



Fabletics is keen on ensuring that what the customer sees online is the same as what they find in the store. This way, the brand journey of the customer is not destroyed in any way. The use of online data on preferences in turn means that the physical stores will only have in stock item that most certainly will appeal to customers. The sock in the stores is solely based on the membership preferences, social media suggestions, real time activity on sales and heat-mapping data on the store. Fabletics believes that shopping serendipity is important, yet the brand is built on a combination of various things including customer preferences and global trends in fashion. Testing of products is done regularly to determine reception by the customers.



Growth of the Fabletics brand hinges on accessibility by the customer, respect for the people and the culture. Fabletics, like any other business, has challenges here and there. The company is growing as a result of consumer education, customer experience and lifestyle balance. This growth is also attributed to the great pricing of products coupled with the product’s quality.



Today,Fabletics is able to understand the new customer and in so doing it is growing successfully. In trying to draw customers, there is stiff competition in smart distribution, innovative programs for membership and purchase options. However, Fabletics is investing in physical retail shops as well as a different type of showrooming to capture the attention of customers. Competing with such competitors as Amazon, Warby Parker and other e-commerce companies needs to be considered seriously if a company is to build a successful brand.



Fabletics the Brand



Fabletics is all about clothing that enables you to engage in various activities in the course of your day. Whether you are working out, working around your back yard or in a studio or gym, the clothing we provide is ideal for activity. The active wear market lacked what Fabletics brought when Don Ressler, Adam Goldenberg and Kate Hudson joint forces to supply the market with the demand for active wear. Although there were many brands, none was able to quench the demand as they were either too pricey or not as stylish as desired.



The top five reasons why Fabletics stands out are: the quality of the products offered, the competitive pricing of commodities, the flattering fits coupled with smoothing silhouettes, fashion forward collections and complete wear that goes beyond the gymnasium.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

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The Doe Deere that People Don’t Know

There are tons of people buzzing about this brand of makeup. It has become one of the hottest brands around, but there is still another side to Doe Deere that people to not know. She was once as seamstress, and she loves clothes. This skill for making clothes has given her a keen eye for fashion. People are impressed with her colorful style that is literally seen from head to toe.

Anyone that sees Doe Deere online will typically find her with colorful hair that is sometimes pink, blue or red. Her lips will also be a similar color, and this is what people are buzzing about. She brings some Lime Crime makeup into the picture, and this is clearly some of the best new makeup around. She goes a step further though because Doe Deere helps her Twitter followers get their their clothing right as well. This type of hookup is just what people need to get all dolled up.

That is what Doe Deere represents. She isn’t someone that presents a style for everyday wear although some people may take to this brand in that way. What Doe Deere represents is a brand that is for women that want to go have a night out on the town. This is an attention getting style so women should expect to get a lot of attention when they emulate Doe Deere.

She is a fashion rule breaker, and this makes people stop and stare. Some people may not like the style; others may adore it. Either way, Doe Deere gets the effect that she wants. Her goal is to stand out and make people take notice. Her makeup is a great way to start. Makeup shades like “Teddy Bear” and “Squash” make people stand out. Her True Love set and Unicorn Makeup are also some hot shades of color that make people notice this brand. Once people start with this they can emulate the style that is Doe Deere has.

Doe Deere doesn’t believe that you have to follow rules. It is you own body. You can drape yourself in whatever you like, and that is exactly what she does. Her style is always unorthodox and liberating.

Marie Claire Fabletics

Who doesn’t love to look their best when they work out? Looking good while you fight away the fat not only makes you look good; while also giving you the confidence you need to boost yourself to push harder to look even better. In they talk about the importance of looking your best to boost your self esteem while burning inches off your figure.

In this line of Fabletics Kate Hudson brings dresses into the mix of her athletic line to enhance that beauty figure while keeping your confidence at the top. Not only can you go out to a nice dinner in one of these fabletic dresses, you can also do light exercises with the same materials they use in the athleisure line.

These dresses are to ensure comfortability, and easy to breathe materials while you stroll on the town. Kate Hudson wanted her line not only to be all about athletics, but wanted that woman feel to her clothes line making sure to bring that to the table she offers, In her Pinterest page, swim suits as well that supports that sports bra look while feeling comfortable.

Marie Claire’s is a #1 top magazine that gives you advice on fashion, beauty; gives you the latest on the celebrity styles and gossip. If you have questions about your career or just want to know more information on a career you are interested in going in? Marie Claire offers advice on the topics you are looking for while giving you the best advice you may need to get that dream job you always wanted. Marie Claire is a all around magazine for any young woman, to a career woman. Be sure to check out the magazine to ensure your questions while getting the best advice on style!

Doe Deere: Lime Crime’s CEO Loves Breaking Fashion Rules

Doe Deere is perhaps best known for her makeup company Lime Crime. Her products include eye shadows and lipsticks in colors like forest green and burgundy, and the company offers a number of sparkly products that are sure to make anyone stand out. Deere has faced some challenges on her path to becoming a well-known name in cosmetics, but that hasn’t stopped her from being bold and fearless when it comes to makeup, hair and fashion.

Every year, fashion and beauty magazines often compose a list for their September issues, letting fashion enthusiasts know which trends are hot for the upcoming season. However, Doe Deere makes it clear that true freedom comes from people expressing themselves with their fashion and beauty choices.

For instance, wearing socks with open-toe shoes has long been seen as a fashion faux pas. Doe Deere, however, says there’s nothing wrong with wearing a patterned sock with your favorite pair of open-toed heels. She also supports the idea of wearing more than one pattern at a time. Showing off various textures in one outfit shows a sense of individuality and can make an outfit particularly interesting.

Doe Deere also says that wearing brightly colored hair can make you stand out, and that you don’t have to wear black or muted colors when you have bold hair. Deere is known for wearing her hair in eye-catching shades of blue and pink, and often has show-stopping clothing on to make her look even more impressive.

When it comes to wearing age-appropriate clothing, Doe Deere says that people should wear what makes them feel good. She shares that she even has to convince her own mother to wear clothing that she enjoys. Deere also says that people shouldn’t worry about wearing clothing that is occasion-specific.

Finally, Deere also shares that wearing bold makeup is completely acceptable. While most people wear a smoky eye with a nude lip, or a bold lip with nude eye shadow, Doe says that wearing a bold eye and lip together is just fine.