Whitney Rolfe is the Founder and Chief Executive Officer of a female-focused dating app, Bumble. The headquarters of Bumble in Austin, Texas. Unlike other business start-ups, there was no male present when Whitney was starting her company. Bumble has been operating for the past two years. Whitney is not new to creating dating apps. She was a co-founder of Tinder but quit the company due to internal conflicts.
Ms. Wolfe started the dating app to help women gain more power in their relationships. Studies show that Tinder, Bumble’s rival dating app promotes a hookup culture that is disadvantageous to women. A study conducted by the American Psychology Association in 2016 showed that most Tinder users, especially women, report low self-worth, self-esteem, and dissatisfaction with their physical appearances. According to Whitney, Bumble might not change the online dating culture overnight. However, it aims to make online dating less agonizing for women.
Bumble has photo verification feature which alleviates the clients’ fears of being lured into a relationship with false identity and security which makes it easier to report any instance of harassment. The company’s abuse report rate is 0.005, a rate that is way lower as compared to its competitors. The main innovation in Bumble is that the ladies make the first move. Unlike other online dating apps, guys are not authorized to make the first move after a match.
After the match is successful, the lady should send a message within 24 hours failure to this the match disappears forever. The restriction that ladies must make the first move is changing the way things operate in dating world. It has helped women garner a lot of respect from men and has also changed men in various ways. By the lady making the first move, guys don’t feel the pain of rejection, and thus they don’t become aggressive. As a matter of fact, they are flattered. This little shift in operations makes all the difference. For more info about us: http://www.businessinsider.com/bumble-ceo-leadership-employees-2017-7 click here.
In less than a year after the dating app was launched, there were already 500,000 users who spent an average of 62 minutes in Bumble. Ms. Wolfe is a great advocate for anti-bullying.